Murad was created by Dr. Murad, a pioneer in the field of dermatology with expertise on both health and aging. The Murad skincare collection is developed based upon the "Cellular Water Principle" and the "Inclusive Health" approach, emphasizing that healthy, beautiful skin is a reflection of total wellness both inside and out and the importance of promoting health and youthfulness of the body and the skin. Murad's extensive line of skincare products addresses all types of skin concerns in order to cater to the needs of all skin types. The wide variety of products offered by Murad targets and treats skin concerns ranging from acne to hyperpigmentation to lines and wrinkles with results-driven products that come in the form of advanced topical formulations and potent internal dietary supplements.
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Murad was created in 1989 by Dr. Murad, a pioneer in the field of dermatology with expertise in health, aging and skincare. Dr. Howard Murad is a world-renowned, board-certified dermatologist with over 30 years of dermatological experience, having treated more than 50,000 patients. He is also a trained pharmacist and Associate Clinical Professor of Medicine at UCLA and currently holds 18 patents in the skincare industry. Dr. Murad is a leading visionary in the field of skincare, having developed the "Inclusive Health" philosophy which emphasizes that skin is not only the body's largest organ but is connected to, and reflective of the health of all systems in the body, and that healthy, beautiful skin is a reflection of total wellness both inside and out. Dr. Murad is known as the "Father of Internal Skincare" and has been named an "Industry Visionary" by the International SPA Association and a "Beauty Genius" by Elle magazine.
Dr. Murad also formulated the Cellular Water Principle, which states that "the key measure of health is each cell's ability to hold water, therefore, if we build stronger cells, we can fight disease and reverse the sign of aging." The science of the Cellular Water Principle focuses upon the ability of cell membranes to hold water within each cell as an indicator for good health and youth. With age, cellular turnover slows down and new cells have increasingly fragile cell membranes with an impaired ability to hold water, and are more prone to free radical and environmental damage. Murad's formulations are created to optimize cellular health, providing a nutrient rich environment within the body so that all the essential components to produce new, strong cells are readily available. This stimulates cellular turnover and enhances skin barrier function which protects the cells against dehydration and environmental assault for stronger cells and healthier, younger-looking skin.
Based upon the Inclusive Health philosophy and the Cellular Water Principle, Dr. Murad developed an extensive line of skincare products that addresses all types of skin concerns in order to cater to the needs of all skin types. The wide variety of products offered by Murad targets and treats skin concerns ranging from acne to hyperpigmentation to lines and wrinkles with results-driven products that come in the form of advanced topical formulations and potent internal dietary supplements.
Murad's approach to skincare regimens is clear and concise. For each skin type and concern there is an exclusive range of products that are specifically designed to treat the concern and keep the skin in optimal condition. Each skincare range is color coded and easily comprehensible. Murad's skincare regimens consist of three distinct steps: Cleanse/Tone, Treat/Repair, and Hydrate/Protect, and each step may consist of one to several alternative products depending upon the specific regimen to accommodate individual needs. Moreover, for each respective skincare regimen, Murad offers advanced dietary supplements to deliver complementary and synergistic benefits to enhance the results of the topical formulations. All of Murad's formulations are meticulously crafted with superior quality ingredients to achieve maximum skincare benefits and to restore and maintain healthy, youthful skin.